Marketing and sales in a startup have the same fundamental job: turn the right prospects into customers and build relationships that produce sustainable revenue. Yet founders often treat them as separate functions. Marketing generates attention and leads; sales is expected to close them. When the numbers disappoint, each side can easily blame the other.
I just binge-watched Season 8 of Netflix’ “Formula 1: Drive to Survive”. I am hooked on the series for 3 reasons: first, I like racing, second, because of how well produced it is but, more importantly, third, the way we can see the individual characters and management styles of the principals.
On paper, they're the same guy: both live in Coral Gables' 33146, both have 7 year old luxury sedans, both have owned their homes for over 10 years. You'd think, right? Wrong! One is traditional, some could say, old-fashioned. He listens to Frank Sinatra croon "My Way". The other listens to the Sex Pistol belt out the same song... in a completely different way.
According to the Harvard Business Review, leaders need four types of thinking. Let me disagree. I think they need 5.
Salt and Pepper – Salt was especially valuable to preserve food Pepper, meanwhile, was once so rare and desirable that it was literally worth its weight in gold and was sometimes used as currency.
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Reach as many people as you can. Reach enough people to make a difference in your sales.
Really?
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