The Iffective Marketing Seminar: Help your team see further
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One day that will improve the way you do marketing forever
✅ Creating winning strategies
✅ Research, Consumer Insights, Targeting
✅ Evaluating customer segments
✅ Media & Channel Platforms
✅ Crafting compelling messages
✅ Setting up meaningful metrics and KPIs
✅ Review all documentation given to partners (RFPs, media and creative briefs, and similar documents
✅ Traditional, Digital, Branding and Direct response
✅ Special rates for professionals attending on their own
Who is it for?
✅ Owners of SMBEs - understand your marketing in depth
✅ Brand managers
✅ Directors of marketing or advertising
✅ Client-based/in-house marketing professionals
✅ Professionals who are ready to scale up their careers
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Marcelo Salup: Decades of successful seminars, workshops & conferences nationally and internationally
- Keynote speaker in the Hong Kong Publicitas International meeting
- Keynote speaker, Premios INTE, Miami
- Speaker and Moderator at several IAA Conferences and round tables in Miami including the Symposium on the Future of Media
- Keynote Speaker - UCEP National Conference, Cartagena, Colombia (3 times)
- Keynote Speaker - Creativa 99, Mexico DF
- Speaker - Caribe 94 Creative Conference & Caribe 2000, Panama
- @d:Tech, Miami, 2000
- Panelist at the IAA Miami Conference on Media Effectiveness
- Keynote speaker - Conference “The Future of Media in Latin America” to the Costa Rican Assoc. of Ad Agencies
- Speaker - II Annual Media Conference in Bogota Colombia. Voted best conference in the seminar
- Training Conferences to the Asociacion de Radio Difusores del Distrito Federal (Mexico)
- Coordinator/lecturer at the Universidad Anahuac (Mexico) graduate course on advertising
- Lecturer on the Creative Magazine first “Media Week Workshop” in Mexico
- Speaker - at the Asociacion Mexicana de Agencias de Publicidad first media conference
- Professor at the Anahuac University post graduate course on Strategic Planning
- ...and dozens more including internal training for over a dozen media companies