The Iffective Marketing Seminar: Help your team see further

One day that will improve the way you do marketing forever


✅ Creating winning strategies

✅ Research, Consumer Insights, Targeting

✅ Evaluating customer segments

✅ Media & Channel Platforms

✅ Crafting compelling messages

✅ Setting up meaningful metrics and KPIs

✅ Review all documentation given to partners (RFPs, media and creative briefs, and similar documents

✅ Traditional, Digital, Branding and Direct response

✅ Special rates for professionals attending on their own

Who is it for?


✅ Owners of SMBEs - understand your marketing in depth

✅ Brand managers

✅ Directors of marketing or advertising

✅ Client-based/in-house marketing professionals

✅ Professionals who are ready to scale up their careers

Marcelo Salup: Decades of successful seminars, workshops & conferences nationally and internationally


  • Keynote speaker in the Hong Kong Publicitas International meeting
  • Keynote speaker, Premios INTE, Miami
  • Speaker and Moderator at several IAA Conferences and round tables in Miami including the Symposium on the Future of Media
  • Keynote Speaker - UCEP National Conference, Cartagena, Colombia (3 times)
  • Keynote Speaker - Creativa 99, Mexico DF
  • Speaker - Caribe 94 Creative Conference & Caribe 2000, Panama
  • @d:Tech,  Miami, 2000
  • Panelist at the IAA Miami Conference on Media Effectiveness
  • Keynote speaker - Conference “The Future of Media in Latin America” to the Costa Rican Assoc. of Ad Agencies
  • Speaker - II Annual Media Conference in Bogota Colombia. Voted best conference in the seminar
  • Training Conferences to the Asociacion de Radio Difusores del Distrito Federal (Mexico)
  • Coordinator/lecturer at the Universidad Anahuac (Mexico) graduate course on advertising
  • Lecturer on the Creative Magazine first “Media Week Workshop” in Mexico
  • Speaker - at the Asociacion Mexicana de Agencias de Publicidad first media conference
  • Professor at the Anahuac University post graduate course on Strategic Planning
  • ...and dozens more including internal training for over a dozen media companies

Cost: $5,500 for up to 5 participants includes printed materials and 2 follow up tutoring and/or consulting sessions