But if you don't segment properly, you just wanted half your budget
On paper, they're the same guy: both live in Coral Gables' 33146, both have 7 year old luxury sedans, both have owned their homes for over 10 years. You'd think, right? Wrong! One is traditional, some could say, old-fashioned. He listens to Frank Sinatra croon "My Way". The other listens to the Sex Pistol belt out the same song... in a completely different way.
If you want to make sure you hit both with relevant messaging, you need to hire the right person to run your advertising.
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