Seven common articles that used to be very valuable. The 8th one will blow your mind.

Salt and Pepper – Salt was especially valuable to preserve food Pepper, meanwhile, was once so rare and desirable that it was literally worth its weight in gold and was sometimes used as currency.

Aluminum - before the development of aluminum electrolysis in the late 19th century, it was extremely difficult to extract and refine, making it more precious than gold and silver. 

Sugar - In Britain around 1300, 1 kilogram (about 2.2 pounds) of sugar cost around £350, equal to roughly $457 today.

Ice - Before the invention of artificial refrigeration, ice was a luxury item, particularly in warm climates. 

Chocolate - Chocolate was once a luxury reserved for the wealthy.

Tea - Tea was initially so expensive in Europe that it was kept in locked chests known as tea caddies. 

Pineapples - In the American colonies in the 1700s, a single pineapple imported from the Caribbean islands could cost as much as $8,000 in today’s money. And in mid-17th-century Britain, an affluent aristocrat could expect to spend £60 for one pineapple — equivalent to about $14,400 today.

Branding - Created multi-billion dollar companies and products that commanded premium pricing, huge margins and lasted centuries.

Abandoned for transactional actions that provided vanity metrics but no long-lasting value.

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