Is Doug deMuro the smartest guy in marketing?

From the famous "THIS!" to the quirks & features to Cars & Bids... yep.

I've been an admirer of Doug deMuro for years.

As a marketing expert, there are two things to love: his creation of solid brand identifiers through the now-famous "this!" and his promise to "show you all the quirks and features, then take it out on the road and give it a Doug score".

His engagement is legendary. Hundreds of fans and hundreds of thousands of views every time he posts a new video.

Cars & Bids was a genius stroke that created a branded auction site for "the rest of us" very different than "BAT (Bring a Trailer)" and all the high-end houses.

Now, Doug tackles the giants like AutoNation and Cars.com by directly comparing the dealer trade-in assessment with what real owners get on Cars & Bids.

Doug is a genius. And 5 million followers agree.

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