Team: Iffective will help your company accelerate its growth among many dimensions
Marcelo Salup - Founder, Left-Brain, Iffective
- 40+ years of international marketing & advertising experience.
- Top management position in some of the largest ad agencies in the world including DMB&B, McCann-Erickson and Foote Cone & Belding.
- Specialties include: Strategic planning, consumer insight and media expertise in Branding, Digital and Direct.
- Led the media teams that launched dozens of Fortune 500 companies around the world including McDonalds in Mexico, Diet Coke, L’Oreal, Dunkin Donuts, General Motors Argentina and more.
- Led the media team that generated $150mm in yearly revenues for DIRECTV
- Industries: CPG/Retail, Restaurants, Food & Beverages, Financial, Automotive, Direct Response
Adi Asavaid - Head of Research & Analytics - Founder, Principal - CEO Analytics, LLC, Advisor
- 35+ years of design and development expertise in Business Intelligence (BI) solutions for large to small clients.
- General Management positions at various BI software companies. Head of BI Solutions for large syndicated data organizations such as IRI (Information Resources, Inc.), SHS (Symphony Health Services), etc.
- Created customized BI solutions for companies such as Pepsi, Food Lion and Novartis to effectively use their data to improve their operations.
- Led the development teams at Opera Solutions that created recommendation engines for their clients resulting, in one case, in an increase of 4% in revenue in one year (featured in the WSJ).
- Specific BI focus on end user Customer Experience.
- Industries: Retail, CPG, Life Science, HealthCare and Customer Financial sector.
Areeya Lila - Founder & CEO, ViewN, Advisor
- Expert in business strategy and growth in high tech and enterprise software.
- Marketing Systems, partner programs, and mobile customer experience specialists.
- With PwC and Accenture in business process & strategy and turnaround programs for clients including Orange Telecom, Whirlpool, and Mitsubishi.
- BSME from Tufts and MBA from Georgetown.
Sergio Leymarie - Founder & CEO, Cytrus, Advisor
- Consumer insight expert
- 20+ years of international marketing and consumer insight experience
- Top management position in some of the largest companies in their industries including: Mondelez, Frito-Lay, Hershey's, Nestle, Ipsos
- Specialties include: Social intelligence & analytics, contextual monitoring, social brand health intelligence
- Expanded Consumer intelligence and Innovation Programs for Nestlé’s 9 divisions, including Purina, Gerber, Nespresso, NUSA.
- For Ipsos, created an Integrated Social Insight Engine to address client insights needs via one data ecosystem combining innovative AI and machine-learning techniques with human curation
- MBA from Harvard Business School and Fulbright Scholar.
- Industries: CPG, Food & Beverages, Financial