Team: Iffective will help your company accelerate its growth among many dimensions

Marcelo Salup - Founder, Left-Brain, Iffective

  • 40+ years of international marketing & advertising experience.
  • Top management position in some of the largest ad agencies in the world including DMB&B, McCann-Erickson and Foote Cone & Belding.
  • Specialties include: Strategic planning, consumer insight and media expertise in Branding, Digital and Direct.
  • Led the media teams that launched dozens of Fortune 500 companies around the world including McDonalds in Mexico, Diet Coke, L’Oreal, Dunkin Donuts, General Motors Argentina and more.
  • Led the media team that generated $150mm in yearly revenues for DIRECTV
  • Industries: CPG/Retail, Restaurants, Food & Beverages, Financial, Automotive, Direct Response

Adi Asavaid - Head of  Research & Analytics -  Founder, Principal - CEO Analytics, LLC, Advisor

  • 35+ years of design and development expertise in Business Intelligence (BI) solutions for large to small clients.
  • General Management positions at various BI software companies. Head of BI Solutions for large syndicated data organizations such as IRI (Information Resources, Inc.), SHS (Symphony Health Services), etc.
  • Created customized BI solutions for companies such as Pepsi, Food Lion and Novartis to effectively use their data to improve their operations.
  • Led the development teams at Opera Solutions that created recommendation engines for their clients resulting, in one case, in an increase of 4% in revenue in one year (featured in the WSJ).
  • Specific BI focus on end user Customer Experience.
  • Industries: Retail, CPG, Life Science, HealthCare and Customer Financial sector.

Areeya Lila - Founder & CEO, ViewN, Advisor

  • Expert in business strategy and growth in high tech and enterprise software.
  • Marketing Systems, partner programs, and mobile customer experience specialists.
  • With PwC and Accenture in business process & strategy and turnaround programs for clients including Orange Telecom, Whirlpool, and Mitsubishi.
  • BSME from Tufts and MBA from Georgetown.

If you'd like to add some superstars to your team, let's connect