Marcelo Salup - 40+ successful year of expertise in branding, digital and direct in top leadership positions in some of the largest ad agencies in the world

Listen, let's cut through all the noise.

If you are a B2C or B2B2C business and need to grow your sales profitably, we should talk.

And none of those "15-minute" calls either. Take all the time you want.

I have helped dozens of brands like Colgate, McDonald's, General Motors, Samsung and DIRECTV increase their sales. 

I'll put the same sets of skills and successful expertise in branding, digital and direct to work for you.

And you'll see your sales increase profitably.


Expert Fractional CMO services tailored for startups, small or medium-sized businesses and professional associations to elevate your brand and increase sales and profitability.


Brand Strategy Development

This is not about logos... it's about creating a solid, dependable premium brand that your customers want to recommend and buy from again. We work quickly and effectively and go straight to the chase.

Target Segmentation

Scientific segmentation is crucial to creating relevant, high-conversion messages that will lower your cost of acquisition. We use first and third party data to create meaningful segments that will impact your sales.

Proven Growth Tools

During my 40+ years working with major brands, I've created several powerful planning tools and prediction models. You now profit from the fruit of their labors.

40+ Years of Intl. Success

If you need a go-to-market strategy, need to relaunch your brand or need to revitalize your sales, I've worked in some of the most iconic launches and relaunches. Now you can profit from that too.


Four free benefits for you

  1. Absolutely free, no-pressure professional consultation - I hate "being sold to" as much as you do. This is a 100% professional call
  2. Free customer insight research before we launch any actions
  3. Free attribution model once we have enough data - typically 12 - 18 months
  4. Free marketing handbook full of useful models, best practices and inspiration

These are some of the brands I've worked with through the years.

Put this expertise to work for you now.