A brand is not a pretty logo... it's a promise to its consumers
We've said it before: the only thing standing between your product and commodity pricing is its brand (here)
There are 3 tests you need to do to see if your brand will grow:
1️⃣Is it relevant to your customers?
2️⃣Does it communicate its basic promise clearly?
3️⃣Is it differentiated enough from its competitors?
🚫 Branding is not graphic design... branding is persuasion design