The 3 Tests you Need for Your Brand

A brand is not a pretty logo... it's a promise to its consumers

We've said it before: the only thing standing between your product and commodity pricing is its brand (here)


There are 3 tests you need to do to see if your brand will grow:

1️⃣Is it relevant to your customers?

2️⃣Does it communicate its basic promise clearly?

3️⃣Is it differentiated enough from its competitors?


🚫 Branding is not graphic design... branding is persuasion design