A brand is not a pretty logo... it's a promise to its consumers
![](https://primary.jwwb.nl/public/p/r/p/temp-aqisxeixilbdyanjmbbh/fxr1f1/pasted-imagefrioct202023055956gmt-0400easterndaylighttime.png?enable-io=true&enable=upscale&crop=1200%2C800%2Cx0%2Cy0%2Csafe&width=441&height=294)
We've said it before: the only thing standing between your product and commodity pricing is its brand (here)
There are 3 tests you need to do to see if your brand will grow:
1️⃣Is it relevant to your customers?
2️⃣Does it communicate its basic promise clearly?
3️⃣Is it differentiated enough from its competitors?
🚫 Branding is not graphic design... branding is persuasion design