You only need 5 things, don't overcomplicate your life
![](https://primary.jwwb.nl/public/p/r/p/temp-aqisxeixilbdyanjmbbh/cw3gnj/tfcmo-5thingscustomer.png?enable-io=true&enable=upscale&crop=1800%2C1800%2Cx0%2Cy0%2Csafe&width=176&height=176)
Real customer intelligence: drivers, path, real segments
![](https://primary.jwwb.nl/public/p/r/p/temp-aqisxeixilbdyanjmbbh/ihw8hh/tfcmo-5thingsplan.png?enable-io=true&enable=upscale&crop=1187%2C1187%2Cx0%2Cy0%2Csafe&width=176&height=176)
A coherent plan
![](https://primary.jwwb.nl/public/p/r/p/temp-aqisxeixilbdyanjmbbh/skf90t/tfcmo-5thingschannel.png?enable-io=true&enable=upscale&crop=1800%2C1800%2Cx0%2Cy0%2Csafe&width=176&height=176)
A contact/channel plan: how do we reach the customer segments
![](https://primary.jwwb.nl/public/p/r/p/temp-aqisxeixilbdyanjmbbh/85obw5/tfcmo-5thingspersuasion.png?enable-io=true&enable=upscale&crop=1921%2C1921%2Cx0%2Cy0%2Csafe&width=176&height=176)
A persuasion strategy: what do we tell customers once we reach them
![](https://primary.jwwb.nl/public/p/r/p/temp-aqisxeixilbdyanjmbbh/l6owh3/pasted-imagefrioct132023124445gmt-0400easterndaylighttime.png?enable-io=true&enable=upscale&crop=1200%2C1200%2Cx0%2Cy0%2Csafe&width=176&height=176)
Me. 40+ years of successful expertise in branding, digital and direct here and internationally