Even if you are not spending $406,092+ in a pitch... why it makes sense to give me a call for your next one
Have you been invited to a new-business pitch that is a bit larger than your usual one?
Or been invited to a pitch but your "A Team" is so busy that they literally have no time for it?
Read this from Adweek first, then give me a call:
Marketing and agency executives know that running or participating in agency reviews is costly. A single review’s collective expenses—in severe cases reaching $1.2 million—might surprise even the most tenured leaders.
Agencies feel financial pressure too, especially incumbent agencies that choose to defend the business, spending an average of $406,092. This expense reveals why 25% of agencies decline to defend the business during reviews. Costs are lower, but not insignificant, for non-incumbent agencies. They spend an average of $204,461 to pitch.
At Foote Cone & Belding alone, I led pitches that generated $385,000,000 in new business.
Call me up and let's talk.