1️⃣Deliver on your product and your promise - Or you customers are not coming back and they'll leave you horrible reviews
2️⃣Hire really good people - They make a huge difference. Mediocre people create mediocre brands
3️⃣Know your metrics - So you know what's working and what's not
4️⃣Segment like crazy - Personalization is not a buzzword, it's a need
5️⃣Don't lie to yourself - See your brand through your customers' eyes
