Equifax
Launching Equifax in the Hispanic Market. Lead & Revenue Generation
From zero to 40,000 visitors per month for Equifax.
A Montaño + Salup client, Equifax needed to get U.S. Hispanics to understand the importance of credit reports and sign up for a subscription product.
The launch was 100% digital (desktop and mobile). We used a combination of tools and processes including ad-hoc consumer insights, Dynamic Creative Optimization, Programmatic advertising and A/B Campaign testing to deliver 40,000 visitors per month to their website.
Highly-segmented programmatic advertising
At Montano + Salup we pioneered the use of programmatic advertising and, especially, in the US Hispanic Market.
Not only did we segment by type of purchase (general, house, car) but we also used A/B testing in order to understand the value added of Julie Stav, a very well-known Hispanic financial personality
The A/B tests had an interactive box that had a brief video.
We also created an interactive programmatic banner that had a small quiz that then guided the viewer to the landing page (below)
Want to know the results of the test? Write to us at msalup@iffectivemarketing.com
