Will Your Marketing Team Build the Next Countach?

When Ferruchio Lamborghini decided to build the top car in the world, he hired the top people in the world

In 1971, an upstart kick-ass car manufacturer which had existed for only 8 years unveiled a car that, 52 years later, is still fawned over. The Lamborghini Countach. In 1982, 11 years after the original, Lambo unveiled the brutal follow up: the 5 liter V12 Countach. Now, a 41-year used car is probably going to fetch between $500 - $750k. All, because a team of people refused to yield to what they considered mediocre and decided to build the top car in the world.

Never under-estimate the importance of the people you hire.

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