Will Your Marketing Team Build the Next Countach?

In 1971, an upstart kick-ass car manufacturer which had existed for only 8 years unveiled a car that, 52 years later, is still fawned over. The Lamborghini Countach. In 1982, 11 years after the original, Lambo unveiled the brutal follow up: the 5 liter V12 Countach. Now, a 41-year used car is probably going to fetch between $500 - $750k. All, because a team of people refused to yield to what they considered mediocre and decided to build the top car in the world.

Never under-estimate the importance of the people you hire.