This is an old, yet, still tremendously important article about "followers", "likes" and other vanity metrics
Every so often, I see an article that is so important, well-documented and well-written that it merits to be published in its entirety. This is one.
A ground-breaking article by The New York Times on what really goes on behind the scenes in the shady world of social media followers, influencers, "likes" and other vanity metrics.